Shopify is an e-commerce platform designed for online stores. It enables retailers to easily set up and manage their shops online without needing extensive technical knowledge or programming skills. Through Shopify, businesses can customize the design of their stores, manage products, handle payments, and interact with customers efficiently.

Using Shopify does not require deep expertise in any specific programming language, but knowledge of HTML, CSS, JavaScript, and Shopify’s templating language, Liquid, can be beneficial for customizing and adding advanced features. Shopify allows merchants to create mobile-friendly storefronts, utilize marketing tools, and track business performance through analytics.

Typically, Shopify operates on a subscription-based model where merchants pay monthly or annually for access to the platform. This fee covers technical infrastructure, security measures, and updates, allowing businesses to focus on running their operations effectively without worrying about backend maintenance.