Digital marketing encompasses all online efforts to promote products or services using digital channels. It leverages the internet and electronic devices to reach potential customers where they spend their time online. Key components of digital marketing include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, and more.

SEO focuses on optimizing websites to rank higher in search engine results pages (SERPs), improving visibility and organic traffic. PPC advertising allows businesses to bid on keywords and display ads prominently in search engine results or on websites, paying only when users click on their ads.

Social media marketing involves using social platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with audiences, build brand awareness, and drive traffic to websites. Email marketing utilizes personalized emails to communicate with customers, promote products, and nurture leads.